Past Missions

Asia

January 2024 - January 2025

China

The Toy Movement partnered with Save the Children Canada to bring more than 20,000 toys to children in need in China. In China, children’s mental health and well-being has been challenged by rapid urbanization, digital transformation and large-scale population movements leading to changes in family structures. In urban areas, working parents often spend little time with their children. In rural communities, many “left-behind children” are raised by grandparents while their parents work in cities. Through this project, we were able to play a key role in building mental health support systems crucial to responding to children’s emotional and developmental needs.

Africa

October 2024

Zimbabwe

In partnership with World Vision Canada, The Toy Movement reached 12,160 children in Zimbabwe by bringing toys into classrooms across the country. Teachers observed improved attendance, attitudes, and confidence as lessons in math, science, and reading came to life through play. Through independent and group activities, children built social skills, cooperation, and self-confidence while rediscovering the joy of learning.

Africa

October 2024

Zambia

In partnership with World Vision Canada, The Toy Movement reached 10,244 children in Zambia by delivering educational toys to schools across the country. Teachers reported decreased absenteeism as children became more excited to attend classes that now include hands-on, playful learning. Games, puzzles, and sports equipment helped students develop problem-solving skills, coordination, teamwork, and cooperation—turning learning into an engaging and joyful experience.

North America

October 2024

Honduras

In partnership with World Vision Canada, The Toy Movement reached 3,574 children in Honduras by delivering toys to World Vision Care Centers across the country—especially during coffee harvest season, when many children are at risk of missing school. These centers provide safe, nurturing spaces where children can learn, play, and simply be kids, offering an alternative to child labor and a pathway back to childhood.

Central America

October 2024

El Salvador

In partnership with World Vision Canada, The Toy Movement reached 21,266 children across El Salvador by distributing a wide range of toys—including soccer balls, Etch A Sketches, Rubik’s Cubes, board games, card games, and building sets—to organizations supporting children and youth. Churches, schools, and community associations now use these tools to foster learning, social development, and play, allowing children to build skills, confidence, and experience the simple joy of fun.

Africa

October 2024

Burundi

In partnership with World Vision Canada, The Toy Movement reached 8,850+ children in Burundi by delivering toy kits filled with puzzles, stuffed animals, art supplies, and games to schools in World Vision-supported communities. These kits reached 177 preschool classes, giving children access to age-appropriate materials that inspire creativity, learning, and positive interaction with teachers and peers.

Africa

December 2023 - October 2024

Liberia

The Toy Movement partnered with Save the Children to bring 25,000 toys to children in need in Liberia.

North America

November 2023

Puerto Rico

The Toy Movement partnered with Boys and Girls Clubs of America to bring 17,000 toys to children across Puerto Rico.

Africa

November 2023

Tanzania

Working with long-time partner, Save the Children Canada, The Toy Movement delivered 35,144 toys to children in the Kigoma Region of Tanzania.

Africa

October 2023

Somalia

In partnership with World Vision Canada, The Toy Movement reached 2,700 children in Somalia by delivering 416 cartons of toys to orphanages, libraries, schools, and a children’s hospital. Integrated into World Vision programming, these toys helped spark a love of learning while creating supportive environments for emotional well-being. Play reduced stress, comforted children affected by trauma, and encouraged the development of social and emotional connections. Toys and sports shoes were also provided to the Autism Somalia Center, helping children with special needs experience joy, inclusion, and meaningful engagement.

North America

October 2023

Haiti

Following the 2021 earthquake, The Toy Movement partnered with World Vision Canada to reach 3,126 children through child-friendly centres that became vital spaces of comfort and care. These centers served as safe retreats where children affected by the disaster could play, learn and begin to heal. Through the power of toys, children were given opportunities to process trauma, regain a sense of normalcy, and rediscover joy during a time of immense uncertainty.

Central America

October 2023

El Salvador

In partnership with World Vision Canada, The Toy Movement reached 1,706 children across four child-focused programs in El Salvador, including Child-Friendly Spaces and school centers. Through toys, girls and boys found moments of relief and healing as they navigated the effects of violence and trauma. Youth strengthened teamwork and communication skills, while younger children enjoyed safe, engaging play as their parents participated in training for school or work. By transforming safe spaces into playful ones, we helped make recovery, learning and growth possible for the whole community.

Africa

October 2023

Malawi

In Malawi, The Toy Movement partnered with World Vision Canada to reach 8,738 children by delivering toys to early childhood development centers, safe spaces created for learning, play, and healthy growth. These environments became places of refuge where children could explore, imagine, and develop essential skills. By introducing play into these settings, we helped nurture curiosity, confidence, and resilience among the community’s youngest members.

Asia

October 2023

Lebanon

In partnership with World Vision Canada, The Toy Movement reached children in Lebanon by delivering new educational and recreational toys to Angela’s school. Angela, a 10-year-old enrolled in a World Vision sponsorship program, loves school and playing with her friends, but for years playtime meant imagining games or sharing a few worn-out toys. Through this partnership, classrooms and playgrounds were transformed into joyful spaces where children could play, learn and reconnect with the excitement of school.

Europe

March 2022

Ukraine Refugee Relief in Europe

At the onset of the conflict in Ukraine, Spin Master made a $100,000 financial donation to the Ukraine relief campaigns of the Canadian Red Cross and UNICEF Canada to help provide the basic necessities to those fleeing the country.

North America

December 2021 - September 2022

Nicaragua

The Toy Movement partnered with Save the Children to bring nearly 16,000 toys to children in need in Nicaragua.

Africa

November 2021 - June 2022

Kenya

The Toy Movement partnered with Save the Children to deliver 35,000 toys to children in the Dadaab Refugee Camp, where they face protection risks including violence, exploitation, neglect, trafficking and recruitment into armed groups.

North America

March - December 2020

US & Canada with Save the Children

Since 2017, Spin Master and Save the Children have partnered to bring toys to children in emergency situations around the globe; 2020 brought new needs and new challenges with the onset of Covid-19.

Asia

June 2019

Lebanon

In June 2019, The Toy Movement in collaboration with toy retailer in Lebanon & MEA: JouéClub, Early Learning Centre & Toys4Less offered 3000 gifts to 3000 kids from seven different NGOs in Lebanon: Malaak, Bonheur Du Ciel, Foi et Lumiere, Libami, Al Younbouh, Kids Alive & Mabarrat.

North America

April 2019

Baffin Island

In April 2019, The Toy Movement visited Pond Inlet, Nunavut which is north of the Arctic Circle on the most northern tip of Baffin Island. Partnering with Mimico Canadiens Hockey Association, Mittimatalik Minor Hockey Association, Hamlet of Pond Inlet, MGA international Logistics, and First Air we were able to distribute over 350 toys.

Africa

February 2019

Kenya

In February 2019, the Toy Movement in partnership with Save the Children visited the Dadaab refugee camp in rural Kenya. This trip included executive leaders and employees from both Spin Master and Save the Children, and together delivered over 50,000 toys and GUND teddy bears to children living in the camp and host communities.

AsiaEurope

December 2018

Turkey

Our goal for the 2018 Toy Movement is to give that opportunity back to 117,000 displaced children – The largest Toy Movement to date. Toys are something kids can call their own. It provides that moment of happiness, imagination and play. It allows kids to just be kids.

South America

December 2018

Colombia

The Toy Movement partnered with Elite Brands to distribute toys to over 3,000 children over the course of three days. Just in time for Christmas, employees and volunteers organized and distributed toys to children in both Cartagena and Bogota.

Africa

October 2018

Uganda

In October 2018, The Toy Movement paired with A Cup for Africa Mission to deliver toys to children in Kampala, Uganda.

North America

May 2018

Canada

In May 2018, The Toy Movement partnered with two minor hockey organizations, The Mimico Canadiens and the Rankin Inlet, to bring toys to children in Canada’s far north.

Asia

February 2018

Iraq

The Toy Movement and Save the Children teamed up to deliver 91,096 toys to 40,000 children in ten refugee and internally displaced persons camps across Northern Iraq.

North America

December 2017

Nicaragua

On December 15th, the ORPHANetwork (ONET) and the Toy Movement brought the gift of play to 13,000 children living in impoverished areas across Nicaragua.

Africa

November 2017

South Africa

Together with Play Africa, the Toy Movement will deliver 45,000 toys to children in need within South Africa this holiday season.

North America

November 2017

Mexico

Employees and volunteers from Spin Master and Tecma Group kicked off the holiday by hand wrapping and delivering toys to children from schools in the Ciudad area.

AsiaEurope

January 2017

Turkey

Earlier this year, Spin Master distributed toys to over 50,000 children living in Syrian refugee camps throughout Turkey. Partnering with Red Crescent Turkey and Samatli, the groups coordinated logistics, transportation, delivery and gift-wrapping.

North America

December 2016

Mexico

Spin Master was joined by TECMA Group in donating over 18,000 toys to disadvantaged children in Tijuana, Mexico just before the holidays. Employees from both organizations volunteered their time to organize and distribute the toys while working alongside students from CECyTE Santa Fe and CBTis 156, who helped wrap and decorate the gifts adding to the spirit of good will and holiday cheer. This was the second year that TECMA has partnered with Spin Master in delivering toys to children in Mexico, leading to a monumental success as the initiative continues to grow and bring joy to kids around the world.

North America

November 2015

Mexico

Spin Master Corp teamed up with TECMA and its employees who volunteered their time to facilitate the wrapping and delivery of 3,500 toys to disadvantaged children in Juarez, Mexico.

Asia

December 2014

Jordan

Spin Master Ltd teamed up with the Canadian Embassy, El Al Airlines, Royal Jordanian Airlines, the Muasher Group, and numerous volunteers on the ground to deliver over $300K in toys to underprivileged children in the country.

Asia

July 2014

Israel and Gaza

With the support of a dedicated team of volunteers, Spin Master lead the delivery of thousands of toys to areas where children and families sought shelter during the conflict. Despite our tireless efforts we were unsuccessful in delivering toys to Gaza and are eager to return to the area.