Lebanon

In June 2019, The Toy Movement in collaboration with toy retailer in Lebanon & MEA: JouéClub, Early Learning Centre & Toys4Less offered 3000 gifts to 3000 kids from seven different NGOs in Lebanon: Malaak, Bonheur Du Ciel, Foi et Lumiere, Libami, Al Younbouh, Kids Alive & Mabarrat.

Each of these NGOs has its own mission to help better the lives of those in need. We visited Syrian refugees, orphans, children who live in poverty and individuals suffering from mental disabilities and limited access to education. Our visits were all about spreading joy and drawing smiles on everyone's faces which were able to achieve by letting them know we are thinking of them.

The toys that we offered them not only aim for fun but also help the kids develop important skills through play. Unfortunately, with the crises they live in, it is rare & often impossible for the care takers of these children to provide them with an extra joy in life. We invite everyone to do the same and spread happiness among those less fortunate souls around us!

Past Missions

Asia

January 2024 - January 2025

China

The Toy Movement partnered with Save the Children Canada to bring more than 20,000 toys to children in need in China. In China, children’s mental health and well-being has been challenged by rapid urbanization, digital transformation and large-scale population movements leading to changes in family structures. In urban areas, working parents often spend little time with their children. In rural communities, many “left-behind children” are raised by grandparents while their parents work in cities. Through this project, we were able to play a key role in building mental health support systems crucial to responding to children’s emotional and developmental needs.

Africa

October 2024

Zimbabwe

In partnership with World Vision Canada, The Toy Movement reached 12,160 children in Zimbabwe by bringing toys into classrooms across the country. Teachers observed improved attendance, attitudes, and confidence as lessons in math, science, and reading came to life through play. Through independent and group activities, children built social skills, cooperation, and self-confidence while rediscovering the joy of learning.

Africa

October 2024

Zambia

In partnership with World Vision Canada, The Toy Movement reached 10,244 children in Zambia by delivering educational toys to schools across the country. Teachers reported decreased absenteeism as children became more excited to attend classes that now include hands-on, playful learning. Games, puzzles, and sports equipment helped students develop problem-solving skills, coordination, teamwork, and cooperation—turning learning into an engaging and joyful experience.

SEE ALL MISSIONS