Give. Smile. Inspire.

The Toy Movement is a Spin Master led initiative with a mission to create a movement that delivers inspiration, imagination, and joy to children around the world, regardless of circumstances.

By working together with committed partners within the children’s entertainment industry, third-party logistics providers, and various levels of government, The Toy Movement has delivered more than one million toys to children worldwide. Our goal is to bring comfort and reprieve to children impacted by conflict, poverty and natural disasters through play.

Past Missions

Asia

January 2024 - January 2025

China

The Toy Movement partnered with Save the Children Canada to bring more than 20,000 toys to children in need in China. In China, children’s mental health and well-being has been challenged by rapid urbanization, digital transformation and large-scale population movements leading to changes in family structures. In urban areas, working parents often spend little time with their children. In rural communities, many “left-behind children” are raised by grandparents while their parents work in cities. Through this project, we were able to play a key role in building mental health support systems crucial to responding to children’s emotional and developmental needs.

Africa

October 2024

Zimbabwe

In partnership with World Vision Canada, The Toy Movement reached 12,160 children in Zimbabwe by bringing toys into classrooms across the country. Teachers observed improved attendance, attitudes, and confidence as lessons in math, science, and reading came to life through play. Through independent and group activities, children built social skills, cooperation, and self-confidence while rediscovering the joy of learning.

Africa

October 2024

Zambia

In partnership with World Vision Canada, The Toy Movement reached 10,244 children in Zambia by delivering educational toys to schools across the country. Teachers reported decreased absenteeism as children became more excited to attend classes that now include hands-on, playful learning. Games, puzzles, and sports equipment helped students develop problem-solving skills, coordination, teamwork, and cooperation—turning learning into an engaging and joyful experience.

North America

October 2024

Honduras

In partnership with World Vision Canada, The Toy Movement reached 3,574 children in Honduras by delivering toys to World Vision Care Centers across the country—especially during coffee harvest season, when many children are at risk of missing school. These centers provide safe, nurturing spaces where children can learn, play, and simply be kids, offering an alternative to child labor and a pathway back to childhood.

SEE ALL MISSIONS

Toys can provide an avenue for children to express their emotions, facilitate conversations with support workers and can help them formulate life skills such as problem-solving, sharing and cooperation. More importantly, this gift can provide comfort and a coping mechanism to combat the long-term effects of displacement. Our desire is to help children process and deal with the emotional trauma experienced during and after these emergencies to help protect future generations.

- Ronnen Harary, Co-Founder, Spin Master