Give. Smile. Inspire.

The Toy Movement is a Spin Master led initiative with a mission to create a movement that delivers inspiration, imagination, and joy to children around the world, regardless of circumstances.

By working together with committed partners within the children’s entertainment industry, third-party logistics providers, and various levels of government, The Toy Movement has delivered more than one million toys to children worldwide. Our goal is to bring comfort and reprieve to children impacted by conflict, poverty and natural disasters through play.

Past Missions

Asia

January 2024 - January 2025

China

The Toy Movement partnered with Save the Children Canada to bring more than 20,000 toys to children in need in China. In China, children’s mental health and well-being has been challenged by rapid urbanization, digital transformation and large-scale population movements leading to changes in family structures. In urban areas, working parents often spend little time with their children. In rural communities, many “left-behind children” are raised by grandparents while their parents work in cities. Through this project, we were able to play a key role in building mental health support systems crucial to responding to children’s emotional and developmental needs.

Africa

October 2024

Burundi

In partnership with World Vision Canada, The Toy Movement reached 8,850+ children in Burundi by delivering toy kits filled with puzzles, stuffed animals, art supplies, and games to schools in World Vision-supported communities. These kits reached 177 preschool classes, giving children access to age-appropriate materials that inspire creativity, learning, and positive interaction with teachers and peers.

Africa

December 2023 - October 2024

Liberia

The Toy Movement partnered with Save the Children to bring 25,000 toys to children in need in Liberia.

North America

November 2023

Puerto Rico

The Toy Movement partnered with Boys and Girls Clubs of America to bring 17,000 toys to children across Puerto Rico.

SEE ALL MISSIONS

Toys can provide an avenue for children to express their emotions, facilitate conversations with support workers and can help them formulate life skills such as problem-solving, sharing and cooperation. More importantly, this gift can provide comfort and a coping mechanism to combat the long-term effects of displacement. Our desire is to help children process and deal with the emotional trauma experienced during and after these emergencies to help protect future generations.

- Ronnen Harary, Co-Founder, Spin Master