Ukraine

At the onset of the conflict in Ukraine, Spin Master made a $100,000 financial donation to the Ukraine relief campaigns of the Canadian Red Cross and UNICEF Canada to help provide the basic necessities to those fleeing the country.

Recognizing the further need to provide children with a comfort in the face of crisis, the Toy Movement assembled a diverse group of charitable partners to deliver nearly 100,000 toys to Ukrainian children in refugee camps and shelters in Hungary, Moldova, Poland, Romania and Slovakia.

Ronnen Harary, Spin Master and Toy Movement co-founder, led a three-day mission to hand out toys to children as they arrived from Ukraine and to experience firsthand the profound impact play can provide.

Partners

CORE

Fundacja Happy Kids Heim Pál Országos Gyermekgyógyászati Intézet (Heim Pal Children’s Hospital) Helios SA Hope and Homes for Children IsraAid JRoots Lubelskie Hospicjum dla Dzieci im. Małego Księcia (Lublin Hospice for Children) Magyar Máltai Szeretetszolgálat Egyesület ( Hungarian Charity Service of the Order of Malta ) Omenaa Foundation Parimatch Foundation Remal Slovenska Katolicka Charita (Slovak Catholic Charity)

Past Missions

Asia

January 2024 - January 2025

China

The Toy Movement partnered with Save the Children Canada to bring more than 20,000 toys to children in need in China. In China, children’s mental health and well-being has been challenged by rapid urbanization, digital transformation and large-scale population movements leading to changes in family structures. In urban areas, working parents often spend little time with their children. In rural communities, many “left-behind children” are raised by grandparents while their parents work in cities. Through this project, we were able to play a key role in building mental health support systems crucial to responding to children’s emotional and developmental needs.

Africa

October 2024

Zimbabwe

In partnership with World Vision Canada, The Toy Movement reached 12,160 children in Zimbabwe by bringing toys into classrooms across the country. Teachers observed improved attendance, attitudes, and confidence as lessons in math, science, and reading came to life through play. Through independent and group activities, children built social skills, cooperation, and self-confidence while rediscovering the joy of learning.

Africa

October 2024

Zambia

In partnership with World Vision Canada, The Toy Movement reached 10,244 children in Zambia by delivering educational toys to schools across the country. Teachers reported decreased absenteeism as children became more excited to attend classes that now include hands-on, playful learning. Games, puzzles, and sports equipment helped students develop problem-solving skills, coordination, teamwork, and cooperation—turning learning into an engaging and joyful experience.

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