South Africa

Together with Play Africa, the Toy Movement will deliver 45,000 toys to children in need within South Africa this holiday season.

To continue to bringing joy to children worldwide, Spin Master will be holding a special event on December 1st , 2017 to coincide with World Aids Day at the Woman’s Goal on Constitutional Hill. In partnership with Play Africa, and with support from Just Fun (Pty) Ltd, Nickelodeon South Africa, and Ty Inc., children will receive meals and enjoy live entertainment.

“Play Africa champions every child’s right to play, and by partnering with Spin Master’s Toy Movement, we’re able to help bring joy to children and their families this festive season,” said Play Africa CEO Gretchen Wilson-Prangley. “South Africa faces enormous challenges when it comes to providing our children with safe play areas and early learning tools, such as toys. In partnering with Spin Master, we aim to celebrate and encourage the transformative power of play.”

The December 1 st event will be followed by the distribution of approximately 45,000 toys to various schools, orphanages and day care centers for under privileged children.

Past Missions

Asia

January 2024 - January 2025

China

The Toy Movement partnered with Save the Children Canada to bring more than 20,000 toys to children in need in China. In China, children’s mental health and well-being has been challenged by rapid urbanization, digital transformation and large-scale population movements leading to changes in family structures. In urban areas, working parents often spend little time with their children. In rural communities, many “left-behind children” are raised by grandparents while their parents work in cities. Through this project, we were able to play a key role in building mental health support systems crucial to responding to children’s emotional and developmental needs.

Africa

October 2024

Zimbabwe

In partnership with World Vision Canada, The Toy Movement reached 12,160 children in Zimbabwe by bringing toys into classrooms across the country. Teachers observed improved attendance, attitudes, and confidence as lessons in math, science, and reading came to life through play. Through independent and group activities, children built social skills, cooperation, and self-confidence while rediscovering the joy of learning.

Africa

October 2024

Zambia

In partnership with World Vision Canada, The Toy Movement reached 10,244 children in Zambia by delivering educational toys to schools across the country. Teachers reported decreased absenteeism as children became more excited to attend classes that now include hands-on, playful learning. Games, puzzles, and sports equipment helped students develop problem-solving skills, coordination, teamwork, and cooperation—turning learning into an engaging and joyful experience.

SEE ALL MISSIONS