Canada

In May 2018, The Toy Movement partnered with two minor hockey organizations, The Mimico Canadiens and the Rankin Inlet, to bring toys to children in Canada’s far north. Even in a prosperous country like Canada, there are still many at-risk communities with children living in impoverished conditions. Like many northern towns, Rankin Inlet is a proud, culturally rich community but it faces the challenges of poverty, home security and an astronomically high cost of living, making even basic toys an unattainable luxury for many.

With help from MGA International, Calm Air, the RCMP, and volunteers from the community, hundreds of toys were delivered to children most in need.

The Toy Movement aims to deliver inspiration, imagination, and joy to children in need all over the world.

Past Missions

Asia

January 2024 - January 2025

China

The Toy Movement partnered with Save the Children Canada to bring more than 20,000 toys to children in need in China. In China, children’s mental health and well-being has been challenged by rapid urbanization, digital transformation and large-scale population movements leading to changes in family structures. In urban areas, working parents often spend little time with their children. In rural communities, many “left-behind children” are raised by grandparents while their parents work in cities. Through this project, we were able to play a key role in building mental health support systems crucial to responding to children’s emotional and developmental needs.

Central America

October 2024

El Salvador

In partnership with World Vision Canada, The Toy Movement reached 21,266 children across El Salvador by distributing a wide range of toys—including soccer balls, Etch A Sketches, Rubik’s Cubes, board games, card games, and building sets—to organizations supporting children and youth. Churches, schools, and community associations now use these tools to foster learning, social development, and play, allowing children to build skills, confidence, and experience the simple joy of fun.

Africa

October 2024

Zimbabwe

In partnership with World Vision Canada, The Toy Movement reached 12,160 children in Zimbabwe by bringing toys into classrooms across the country. Teachers observed improved attendance, attitudes, and confidence as lessons in math, science, and reading came to life through play. Through independent and group activities, children built social skills, cooperation, and self-confidence while rediscovering the joy of learning.

SEE ALL MISSIONS