Give. Smile. Inspire.
The Toy Movement is a Spin Master led initiative with a mission to create a movement that delivers inspiration, imagination, and joy to children around the world, regardless of circumstances.
By working together with committed partners within the children’s entertainment industry, third-party logistics providers, and various levels of government, The Toy Movement has delivered more than one million toys to children worldwide. Our goal is to bring comfort and reprieve to children impacted by conflict, poverty and natural disasters through play.
Past Missions
North America
November 2023
Puerto Rico
The Toy Movement partnered with Boys and Girls Clubs of America to bring 17,000 toys to children across Puerto Rico.
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Europe
March 2022
Ukraine Refugee Relief in Europe
At the onset of the conflict in Ukraine, Spin Master made a $100,000 financial donation to the Ukraine relief campaigns of the Canadian Red Cross and UNICEF Canada to help provide the basic necessities to those fleeing the country.
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Toys can provide an avenue for children to express their emotions, facilitate conversations with support workers and can help them formulate life skills such as problem-solving, sharing and cooperation. More importantly, this gift can provide comfort and a coping mechanism to combat the long-term effects of displacement. Our desire is to help children process and deal with the emotional trauma experienced during and after these emergencies to help protect future generations.
- Ronnen Harary, Co-Founder, Spin Master
