Videos
Join the Toy Movement and inspire children all over the world through play.
Celebrating 10 Years of The Toy Movement
The Toy Movement turns ten this year. Since its launch, we've donated one million toys worldwide and we're continuing to make an impact so children have the opportunity to grow, explore and learn through play. Watch Ronnen Harary, Co-founder of Spin Master and the Toy Movement reflect on the impact we've made so far and where we're going next.
2020 - Global News
Giving the Gift of Play
Global News shares Spin Master’s efforts, alongside Save the Children and Children’s Breakfast Clubs of Canada, to deliver the joy of play to Canadian children during a challenging year.
March – December 2020
US & Canada with Save the Children
Since 2017, Spin Master and Save the Children have partnered to bring toys to children in emergency situations around the globe; 2020 brought new needs and new challenges with the onset of Covid-19.
June 2019
Lebanon
In June 2019, The Toy Movement in collaboration with toy retailer in Lebanon & MEA: JouéClub, Early Learning Centre & Toys4Less offered 3000 gifts to 3000 kids from seven different NGOs in Lebanon: Malaak, Bonheur Du Ciel, Foi et Lumiere, Libami, Al Younbouh, Kids Alive & Mabarrat.
February 2019
Kenya
In February 2019, the Toy Movement in partnership with Save the Children visited the Dadaab refugee camp in rural Kenya. This trip included executive leaders and employees from both Spin Master and Save the Children, and together delivered over 50,000 toys and GUND teddy bears to children living in the camp and host communities.
December 2018
Turkey
Our goal for the 2018 Toy Movement is to give that opportunity back to 117,000 displaced children – The largest Toy Movement to date. Toys are something kids can call their own. It provides that moment of happiness, imagination and play. It allows kids to just be kids.
December 2018
Colombia
The Toy Movement partnered with Elite Brands to distribute toys to over 3,000 children over the course of three days. Just in time for Christmas, employees and volunteers organized and distributed toys to children in both Cartagena and Bogota.
May 2018
Canada
In May 2018, The Toy Movement partnered with two minor hockey organizations, The Mimico Canadiens and the Rankin Inlet, to bring toys to children in Canada’s far north.
February 2018
Iraq
The Toy Movement and Save the Children teamed up to deliver 91,096 toys to 40,000 children in ten refugee and internally displaced persons camps across Northern Iraq.
December 2017
Nicaragua
On December 15th, the ORPHANetwork (ONET) and the Toy Movement brought the gift of play to 13,000 children living in impoverished areas across Nicaragua. A five-person team from Spin Master joined forces with ONET to distribute toys, just in time for Christmas.
November 2017
Mexico
Employees and volunteers from Spin Master and Tecma Group kicked off the holiday by hand wrapping and delivering toys to children from schools in the Ciudad area.
January 2017
Turkey
Earlier this year, Spin Master distributed toys to over 50,000 children living in Syrian refugee camps throughout Turkey. Partnering with Red Crescent Turkey and Samatli, the groups coordinated logistics, transportation, delivery and gift-wrapping.
December 2016
Mexico
Spin Master was joined by TECMA Group in donating over 18,000 toys to disadvantaged children in Tijuana, Mexico just before the holidays.
November 2015
Mexico
Spin Master Corp teamed up with TECMA and its employees who volunteered their time to facilitate the wrapping and delivery of 3,500 toys to disadvantaged children in Juarez, Mexico.
December 2014
Jordan
Spin Master Ltd teamed up with the Canadian Embassy, El Al Airlines, Royal Jordanian Airlines, the Muasher Group, and numerous volunteers on the ground to deliver over $300K in toys to underprivileged children in the country.
December 2014
Jordan
Quick Introduction