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Help us give children in troubled areas the opportunity to be kids.

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Join the Toy Movement and inspire children all over the world through play.

The Toy Movement is a Spin Master led, global initiative to ensure that children in troubled areas have the opportunity to learn and grow through play.

All over the world children find themselves caught in situations that rob them of their innocence and the opportunity to have a healthy childhood. Partners of The Toy Movement believe that all children have a right to enjoy the feeling of fun, to be inspired, and to experience the benefits of play.

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Past Missions

January 2017

Earlier this year, Spin Master distributed toys to over 50,000 children living in Syrian refugee camps throughout Turkey. Partnering with Red Crescent Turkey and Samatli, the groups coordinated logistics, transportation, delivery and gift-wrapping.

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November 2015

Spin Master Corp teamed up with TECMA and its employees who volunteered their time to facilitate the wrapping and delivery of 3,500 toys to disadvantaged children in Juarez, Mexico.

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December 2014

Spin Master Ltd teamed up with the Canadian Embassy, El Al Airlines, Royal Jordanian Airlines, the Muasher Group, and numerous volunteers on the ground to deliver over $300K in toys to underprivileged children in the country.

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July 2014
Israel and Gaza

With the support of a dedicated team of volunteers, Spin Master lead the delivery of thousands of toys to areas where children and families sought shelter during the conflict. Despite our tireless efforts we were unsuccessful in delivering toys to Gaza and are eager to return to the area.

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From the Co-Chairs

There are no words to describe the future strength and impact of this movement. Last year, while on a Toy Movement mission in Jordan, we were amazed with the outpouring of positivity and support that we received from all our partners and volunteers at every level. Every single person was so proud and full of energy, knowing that they were a part of something so special and universally positive. Children are our future. With so many innocent victims in the world, we want to tell them that they matter. No child should feel forgotten. Ben Gadbois, Global President, Spin Master
Co-Chair, The Toy Movement
I have seen the joy, the imagination, and the inspiration that is sparked when a child in need receives a new toy firsthand. Just last year we delivered toys to children in shelters in Israel and I will never forget those smiles, how polite they were, and how much they cherished their new toys. That's what it's all about: giving and inspiring children. That day was the highlight of my year; it was the best day of 2014. Ronnen Harary, Chairman & CEO, Spin Master
Co-Chair, The Toy Movement