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Join the Toy Movement and inspire children all over the world through play.

All over the globe, children find themselves caught in situations that rob them of their innocence and the opportunity to have a healthy childhood. Partners of The Toy Movement believe that all children have a right to enjoy the feeling of fun, to be inspired, and to experience the benefits of play. Find out how you can play a part.

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Past Missions

March – December 2020
US & Canada with Save the Children

Since 2017, Spin Master and Save the Children have partnered to bring toys to children in emergency situations around the globe; 2020 brought new needs and new challenges with the onset of Covid-19.

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June 2019

In June 2019, The Toy Movement in collaboration with toy retailer in Lebanon & MEA: JouéClub, Early Learning Centre & Toys4Less offered 3000 gifts to 3000 kids from seven different NGOs in Lebanon: Malaak, Bonheur Du Ciel, Foi et Lumiere, Libami, Al Younbouh, Kids Alive & Mabarrat.

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April 2019
Baffin Island

In April 2019, The Toy Movement visited Pond Inlet, Nunavut which is north of the Arctic Circle on the most northern tip of Baffin Island. Partnering with Mimico Canadiens Hockey Association, Mittimatalik Minor Hockey Association, Hamlet of Pond Inlet, MGA international Logistics, and First Air we were able to distribute over 350 toys.

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Feburary 2019

In February 2019, the Toy Movement in partnership with Save the Children visited the Dadaab refugee camp in rural Kenya. This trip included executive leaders and employees from both Spin Master and Save the Children, and together delivered over 50,000 toys and GUND teddy bears to children living in the camp and host communities.

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December 2018

Our goal for the 2018 Toy Movement is to give that opportunity back to 117,000 displaced children – The largest Toy Movement to date. Toys are something kids can call their own. It provides that moment of happiness, imagination and play. It allows kids to just be kids.

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December 2018

The Toy Movement partnered with Elite Brands to distribute toys to over 3,000 children over the course of three days. Just in time for Christmas, employees and volunteers organized and distributed toys to children in both Cartagena and Bogota.

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October 2018

In October 2018, The Toy Movement paired with A Cup for Africa Mission to deliver toys to children in Kampala, Uganda.

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May 2018

In May 2018, The Toy Movement partnered with two minor hockey organizations, The Mimico Canadiens and the Rankin Inlet, to bring toys to children in Canada’s far north.

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February 2018

The Toy Movement and Save the Children teamed up to deliver 91,096 toys to 40,000 children in ten refugee and internally displaced persons camps across Northern Iraq.

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December 2017

On December 15th, the ORPHANetwork (ONET) and the Toy Movement brought the gift of play to 13,000 children living in impoverished areas across Nicaragua.

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November 2017
South Africa

Together with Play Africa, the Toy Movement will deliver 45,000 toys to children in need within South Africa this holiday season.

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November 2017

Employees and volunteers from Spin Master and Tecma Group kicked off the holiday by hand wrapping and delivering toys to children from schools in the Ciudad area.

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January 2017

Earlier this year, Spin Master distributed toys to over 50,000 children living in Syrian refugee camps throughout Turkey. Partnering with Red Crescent Turkey and Samatli, the groups coordinated logistics, transportation, delivery and gift-wrapping.

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November 2015

Spin Master Corp teamed up with TECMA and its employees who volunteered their time to facilitate the wrapping and delivery of 3,500 toys to disadvantaged children in Juarez, Mexico.

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December 2014

Spin Master Ltd teamed up with the Canadian Embassy, El Al Airlines, Royal Jordanian Airlines, the Muasher Group, and numerous volunteers on the ground to deliver over $300K in toys to underprivileged children in the country.

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July 2014
Israel and Gaza

With the support of a dedicated team of volunteers, Spin Master lead the delivery of thousands of toys to areas where children and families sought shelter during the conflict. Despite our tireless efforts we were unsuccessful in delivering toys to Gaza and are eager to return to the area.

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From the Co-Chairs

There are no words to describe the future strength and impact of this movement. Last year, while on a Toy Movement mission in Jordan, we were amazed with the outpouring of positivity and support that we received from all our partners and volunteers at every level. Every single person was so proud and full of energy, knowing that they were a part of something so special and universally positive. Children are our future. With so many innocent victims in the world, we want to tell them that they matter. No child should feel forgotten. Ben Gadbois, Global President, Spin Master
Co-Chair, The Toy Movement
I have seen the joy, the imagination, and the inspiration that is sparked when a child in need receives a new toy firsthand. Just last year we delivered toys to children in shelters in Israel and I will never forget those smiles, how polite they were, and how much they cherished their new toys. That's what it's all about: giving and inspiring children. That day was the highlight of my year; it was the best day of 2014. Ronnen Harary, Chairman & CEO, Spin Master
Co-Chair, The Toy Movement


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