Give. Smile. Inspire.

The Toy Movement is a Spin Master led initiative with a mission to create a movement that delivers inspiration, imagination, and joy to children around the world, regardless of circumstances. By working together with committed partners within the children’s entertainment industry, third-party logistics providers, and various levels of government, The Toy Movement has delivered more than one million toys to children worldwide. We want to share the message that these children are not alone, that they are not forgotten, and that they deserve to play, learn, and grow - as all children should.

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Help us give children in troubled areas the opportunity to be kids.

Celebrating 10 Years of The Toy Movement

The Toy Movement turns ten this year. Since its launch, we've donated one million toys worldwide and we're continuing to make an impact so children have the opportunity to grow, explore and learn through play. Watch Ronnen Harary, Co-founder of Spin Master and the Toy Movement reflect on the impact we've made so far and where we're going next.

Past Missions

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From the Co-Chairs

Quote 1

There are no words to describe the future strength and impact of this movement. Last year, while on a Toy Movement mission in Jordan, we were amazed with the outpouring of positivity and support that we received from all our partners and volunteers at every level. Every single person was so proud and full of energy, knowing that they were a part of something so special and universally positive. Children are our future. With so many innocent victims in the world, we want to tell them that they matter. No child should feel forgotten.

- Ben Gadbois, Global President, Spin Master

Co-Chair, The Toy Movement

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Quote 1

I have seen the joy, the imagination, and the inspiration that is sparked when a child in need receives a new toy firsthand. Just last year we delivered toys to children in shelters in Israel and I will never forget those smiles, how polite they were, and how much they cherished their new toys. That's what it's all about: giving and inspiring children. That day was the highlight of my year; it was the best day of 2014.

- Ronnen Harary, Chairman & CEO, Spin Master

Co-Chair, The Toy Movement

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Partners

Toy Movement Partner - SpinMaster
Toy Movement Partner - World Vision
Toy Movement Partner - Save the Children
Toy Movement Partner - Orphan Network
Toy Movement Partner - Play Africa
Toy Movement Partner - Elal
Toy Movement Partner - Government of Canada
Toy Movement Partner - Royal Jordanian
Toy Movement Partner - Save the Children Jordan
Toy Movement Partner - Trends Intl
Toy Movement Partner - Toy Warehouse
Toy Movement Partner - Ganz
Toy Movement Partner - Battat
Toy Movement Partner - Indigo
Toy Movement Partner - Tecma
Toy Movement Partner - Cup for Africa
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  • ABOUT THE MOVEMENT

    The Toy Movement is a Spin Master led, global initiative to ensure that all children have the opportunity to be a child and to be inspired through play.

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